Apple just announced that they broke another sales record this year with over 10 million sales of the new iPhones over the past weekend. But does this actually matter anymore?
Smartphone sales records no longer impress me. The whole system is set up to break records every year by the biggest players: Apple and Samsung. Think about it. Why do they keep breaking the records every year, consistently? Could it be because they are making better phones every year? Sure, itâ€™s true for both, but itâ€™s only incremental if you really think about it.
But what are the real reasons? Thereâ€™s the economical & business aspect, thereâ€™s the technology aspect, and then thereâ€™s the psychological aspect. The former is that the entire worldâ€™s economic state is continually improving. More people than ever before are capable of affording to buy these devices, and this goes up every year. Purchasing power is going up everywhere. Take Brazil for example. A study was just released showing that for the first time in history, Brazil is no longer among the countries that have over 5% of the population going hungry. This is indicative of food being readily available through higher purchasing power or government programs. Either way, more money is coming into the hands of the people, and what do they do with it? Buy more stuff.
The second reason is the people who already own the previous generations, now probably have to get a new phone because either:
- Their batteries suck (even though when they got it, it was great)
- They broke the glass
- Itâ€™s slow (and this works because most people donâ€™t know that you can simply restore to factory settings)
- Their contract is up and they feel entitled to get something new to get their moneyâ€™s worth
Finally, the psychological aspect. People like me are the reason this exists. Peer pressure. You see a bunch of your friends and family get the new device (probably because of the last two points), and they brag about it and show their enthusiasm, and youâ€™re like â€œOhâ€¦mine kinda sucks nowâ€, and all of a sudden youâ€™re inclined to upgrade as soon as possible to be able to get to their â€œlevelâ€. This is unfortunately a part of our consumer society mentality, and it sucks for people who canâ€™t manage their finances right, but it also pushes technology further faster, because you donâ€™t have as many people staying behind and settling with the old.
So no, sales records donâ€™t impress me anymore, because as long as these two companies keep making roughly the same product, but slightly better, it will keep happening.
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